ISE Barcelona 2027 (2-5 Feb): How to Exhibit, from Brief to Breakdown

ISE Barcelona 2027 at a glance: dates, hours and venue 📅

ISE (Integrated Systems Europe) is the world’s leading show for professional AV and systems integration. It is run by Integrated Systems Events, a joint venture between AVIXA and CEDIA, and has been held in Barcelona since 2022. The 2027 edition opens on Tuesday 2 February and closes on Friday 5 February at Fira Barcelona Gran Via.

Visitor tickets cost €275 including VAT up to 2 February and €300 from 2 February, valid for all four show days, according to the official ISE location and opening hours page. As an exhibitor, you get an invitation code in the Exhibitor Back Office (EBO) to register your customers. For ISE 2027, everyone needs a printed badge, staff included.

New for 2027: on 3 and 4 February, ISE also spreads to Fira Montjuïc, near Plaça Espanya, with two co-located events, Spark and EdTech Congress. Your stand stays at Gran Via, but some visitors will spend half a day at Montjuïc: book key meetings on Tuesday and Friday morning if your buyers come for education or creative tech.

What’s on at ISE 2027: technology zones and halls 🔊

Exhibitors are grouped into seven technology zones. Knowing your zone tells you which hall you will be in, who your neighbours are and which visitors walk past your stand. Visitors use the same map to plan their route over four days.

Source: ISE 2027 space options page. Your hall is confirmed on the official floorplan.

The show also runs a content programme of nearly 500 speakers (489 in 2026) and, new in 2027, a Tech Gardens outdoor structure with its own build-up rules. For an exhibitor, the zone matters as much as the square metres: an audio brand in Hall 7 does not plan its stand like a signage brand in Hall 4.

Your ISE 2027 exhibitor timeline, from November to February 🗓️

If you are reading this in November, the hardest deadline has already passed: stand designs for space-only stands had to reach Abraxys, the inspection agency, by 30 October 2026. Everything else is still open. Here is what remains, taken from the ISE 2027 deadlines checklist.

Dates from the ISE 2027 exhibitor manual, read on 11 November 2026. The organiser can adjust them: always check the current version of the manual.

Missed the stand design deadline? Your real options

The manual does not publish a procedure for late submissions. If your design is not in yet, there are three routes, from the most ambitious to the safest:

• Ask ISE and Abraxys now (cs@iseurope.org) whether your file can still be reviewed, and on what terms. A simple design is reviewed faster than a complex structure.
• Switch to a shell scheme ordered on the ISE Fira Store before 7 January: no stand design to submit, and you can still dress it with graphics, furniture and screens.
• Add a meeting room or suite through the EBO. ISE has 144 rooms, rented for the four show days only, with no construction allowed and a 40 dB sound limit, so no audio demo rooms.

Which stand for ISE 2027: shell scheme, modular or custom? 🎯

At ISE you either order a shell scheme (a basic stand, no drawings needed) or rent space only, an empty floor where your stand builder builds your own design. The right choice depends on your square metres, how many demos you run at once and whether you exhibit every year.

Space only is billed by ISE at €465 to €535 per m² in 2027, depending on the zone, the number of open sides and your AVIXA or CEDIA membership. That price covers the floor only: no walls, no carpet, no power. The stand itself is a separate budget.

Indicative build prices, excluding floor space, Fira services and technical fees. They depend on the project, finishes and AV equipment. For an exact figure, ask for a line-by-line quote.

For a 36 m² corner stand, count about €17,600 to €18,900 of floor space plus at least €21,600 of build for a modular trade show booth, before power and services. Our guide to exhibition stand cost details each line. If you return every year, a reusable modular structure lowers the cost per show: the frame is stored, only the graphics change.

Shipping to ISE 2027: CEVA, customs and the advance warehouse 🚚

CEVA Showfreight is the sole official freight and lifting contractor for ISE 2027, and the only company allowed to operate forklifts, cranes and scissor lifts on site. Book with CEVA by 9 January 2027, using their shipping instructions and tariffs linked in the ISE logistics page.

• No courier for show goods: ISE advises against couriers because of customs. Goods over 10 kg and €40 require a Spanish importer of record. CEVA can point you to a partner in your country.
• Advance warehouse: shipments must arrive customs-cleared at least three days before the delivery date to your stand. Under 72 hours, CEVA charges a 30% priority surcharge.
• Coming from outside the EU (UK, US, Switzerland): your stand and demo kit cross a customs border. Ask CEVA early which temporary import route suits goods that go home after the show, for example an ATA Carnet.
• Trucks: only full trucks loaded at your premises and driven straight to your stand may use the buffer zone at Sot del Migdia (Carrer del Foc). Shared loads go through the advance warehouse. No cars at the loading docks.
• Empty cases: ready for collection by 14:00 on Sunday 31 January (Saturday 30 January if you had early access). Cases removed on Monday 1 February cost a 100% surcharge.

Build-up and breakdown at Fira Barcelona Gran Via 🔧

Official build-up lasts six days. Safety shoes are mandatory on site during build-up and breakdown in 2027, a new rule worth passing on to your whole crew.

Early build-up costs €275 for unloading only, €525 for one day and €1,025 for two days until 22 December, then double until 7 January. On Friday 5 February, power goes off at 16:00, builders enter from 17:00, and the loading docks stay closed until Saturday 08:00: plan your truck collection for the weekend, not Friday night. Breakdown ends on Monday 8 February at 18:00.

Power is never included with space only. Power boxes must be ordered on the ISE Fira Store, and every installation is certified by an electrician licensed by the Generalitat de Catalunya, through Servifira. For the step-by-step on site, read our guide to exhibition stand assembly.

Getting to Fira Barcelona Gran Via and where to stay 🚇

Gran Via sits 12 km from El Prat airport, in L’Hospitalet de Llobregat, between the airport and the city centre. Here are the routes listed by ISE:

• From the airport: metro L9 Sud runs directly from terminals T1 and T2 to Fira and Europa | Fira stations, around 15 to 20 minutes. A taxi takes about 15 minutes, traffic permitting.
• From the city: FGC trains (L8, S3, S4, S8, S9, R5, R50, R6, R60) stop at Europa | Fira; metro L10 Sud serves Foc station for the North Access; bus 46 stops at Plaça Europa.
• By high-speed train: AVE trains from Madrid and France arrive at Barcelona Sants, then metro or taxi to the venue.
• Hotels: ISE’s official accommodation partner is bnetwork. ISE warns that exhibitors have been targeted by scam booking companies in past years: book only through the official partner.
• Visas: a visa invitation letter can be downloaded from your myISE account once registered.

Designing a stand for an AV show: demos, sound and screens 🏆

At ISE, visitors come to see and hear products working. A stand that performs here is designed around the demos, not the facade. In practice:

• One demo per station: each point shows one application, with its power and network planned from the first drawing.
• Open sides: ISE limits closed walls to half of each open side, and an LED wall over 1.10 m counts as a wall. Clear glass and screens facing the aisle keep you within the rule.
• No mixed structures: since 2027, anything rigged must be fully independent of the floor. A screen truss that is both hung and floor-supported will be rejected.
• Reuse: ISE backs the Better Stands programme and states that reusable stands can cut stand waste by up to 80%. See our sustainable exhibition stand approach.

Need meeting space upstairs? A double-decker exhibition stand is allowed up to 7 m in most halls, provided the enclosed rooms underneath have professional smoke detection.

Choosing your ISE stand contractor: 7 questions to ask 🛠️

Your stand builder is the one who deals with Abraxys, Servifira and CEVA on your behalf. Before signing, ask these questions:

• Have you had a stand approved by Abraxys at Fira Gran Via? The approval gives the Permission to Build Certificate, without which nothing gets built.
• Who registers your crew? Contractor badges come through a dedicated portal, only after the design is approved.
• Who orders power, rigging and internet on the Fira Store, and before which date?
• Who coordinates with CEVA for delivery slots, empty cases and the return trip?
• Who builds the stand? In-house workshop or partner workshops, and who supervises them on site?
• Is the structure reusable, and can it be stored for ISE 2028?
• What is included in the quote: design, technical file, transport, build, breakdown, storage?

We design, manage production and build custom stands for international shows. Production is entrusted to selected partner workshops that we supervise piece by piece, and our team coordinates the build with Fira’s services. See our work as exhibition stand builders in Barcelona, the GiGi Barcelona stand, or our custom trade show booth design service. Other dates for your calendar are in our trade show guides.