Exhibition stand design
An exhibition stand that works for you show after show: designed to be spotted from afar, to convert up close and to be reused without ever losing its premium look.
Does your stand catch the eye, or blend into the background?
Invisible from the aisle
Without a tall fascia or a single message, your stand merges with its neighbours. The visitor walks past without ever looking up.
The kit that ages badly
Cheap on day one, a standardised kit wears quickly, scratches and projects a dated image by the second show.
A space that does not convert
An entrance blocked by a counter, poorly lit products, no journey: the visitor comes in, turns around and leaves without a single contact.
Quote within 48h · No commitment · A single point of contact
What is an exhibition stand?
An exhibition stand is the space that presents your brand and your products for the duration of a trade show, fair or congress. Portable, kit-based or built entirely for you, its role never changes: be spotted from afar, hold the visitor, spark the conversation. Our completed projects show what bespoke does to that equation.
Bespoke stand or portable stand: what are the differences?
| Bespoke exhibition stand | Portable or kit stand | |
|---|---|---|
| Design | Drawn from your brand | Identical template for every exhibitor |
| Materials | Workshop joinery, premium finishes | Stretched fabric, lightweight aluminium |
| Personalisation | Every volume, every finish | The printed visual, nothing more |
| Durability | Built for years of shows | Wears out and dates within a few editions |
| Visibility | Tall fascia spotted from afar | Blends in with the neighbouring stands |
| Indicative budget | €600 to €1,500/m² | €100 to €300/m², from €500 for portable |
Illustrative comparison. Between the two, the modular stand combines reuse with bespoke design.
What a workshop-built stand changes
Spotted from the aisle
A tall fascia, a single message and black and white contrast: visitors identify you before they even draw level with you.
A space that draws people in
A clear entrance, well-lit products, distinct zones: the circulation is designed to turn passing traffic into conversations.
Quality that lasts
Joinery and materials chosen to withstand transport and rebuilds: your stand stays immaculate edition after edition.
A consistent image
The same standard of finish in Paris, Lyon or Frankfurt: your brand projects the same level of care at every show.
Estimate your stand budget
Four quick questions for a realistic range. No personal data required.
The price of an exhibition stand: the cost items
From portable stands starting at €500 to premium bespoke builds, each family of stand has its own economics. For a workshop-built stand, allow €600 to €1,500 per m², against €100 to €300/m² for a standardised kit and €300 to €600/m² for a modular structure. The full breakdown sits in our guide to exhibition stand costs.
| Cost item | What it covers | Share of budget |
|---|---|---|
| Studies & 3D drawings | Analysis of the brief, modelling, technical development | 10 to 15% |
| Fabrication & materials | Workshop joinery, framework, partitions, flooring, façade finishes | 35 to 45% |
| Interior fit-out | Counters, display cases, product podiums, storeroom and meeting area | 15 to 20% |
| Lighting & fascia | Directed lighting, tall fascia, large-format graphics | 10 to 14% |
| Transport & build | Delivery, installation before opening, dismantling when the show closes | 15 to 20% |
| Storage between editions | Keeping the stand and refurbishing it before its next outing | On quotation |
Indicative figures, which vary with the exhibition venue, the floor area and the level of finish. A personalised quote fixes the exact amount.
Where the budget of a bespoke exhibition stand goes
- Fabrication & materials40 %
- Transport & build18 %
- Interior fit-out18 %
- Studies & 3D drawings12 %
- Lighting & fascia12 %
Indicative breakdown for a workshop-built exhibition stand. Illustrative diagram.
The 5 stages of your exhibition stand
From the first cut to the build-up, your stand never changes hands.
Brief & specifications
Floor area, pitch, visibility objectives and show constraints are set out in black and white.
Design & modelling
The stand takes shape in 3D: volumes, materials and lighting approved before anything is cut.
Workshop fabrication
Joinery, façades and furniture are produced, then dry-assembled to check every junction.
Delivery & build
Our crews transport and install the stand, ready before the doors open.
Dismantling & storage
The stand is taken down, checked and stored, ready for your next show.
Quote within 48h · No commitment · A single point of contact
Stands that sell
Actemium
An industrial stand for a major engineering player, combining visual strength and a welcoming feel for business meetings.
A space that reinforced the client's expert image and enabled quality business conversations.
G7 Taxis
A high-visibility stand for G7, France's leading taxi company, built around its 'la ville est belle' brand campaign.
A stand spotted from afar that sustained a continuous flow of visitors throughout the show.
Brumont
A stand designed like a contemporary wine cellar for A. Brumont, an emblematic winegrower from South West France, at a major international wine fair.
An elegant setting that asserted the standing of both estates and sustained a steady flow of professionals around the tasting bar.
Which layout for your stand?
The pitch allocated by the organiser dictates how many sides are open, and therefore the design of the stand. Every option is approved as a 3D exhibition stand before fabrication, whether in Paris or across the Channel, where we work as exhibition stand builders in London.
Corner stand
Two aisles, two frontages: the configuration that multiplies points of contact with the flow.
Island stand
Open on four sides, it can be approached from anywhere and offers the greatest staging freedom.
Inline stand
A single frontage, treated as a brand wall: one message, well-lit products, a crisp welcome.
Double-decker stand
An upper level for meetings, the ground floor for the display: the floor area works twice as hard.
Double-decker stand →- A single point of contact, from first sketch to dismantling
- An in-house workshop, to keep deadlines
- Fine materials and careful finishes
- We operate across France and worldwide
What our clients say
“You could see us from the entrance to the hall. Contact numbers doubled compared with our old kit.”
David K. Sales Director“Three shows with the same stand, not a mark on it. The finish still turns heads at every rebuild.”
Hannah F. Exhibitions Manager“A black and white stand of formidable restraint. Visitors came in to see the products, not the posters.”
Michael A. Founder
Frequently asked questions
An exhibition stand often targets a broader (B2C) audience with public activations, while a trade show stand targets decision-makers (B2B) with a business-oriented layout.
Long-distance visibility, accessibility, product staging and distinct zones (welcome, display, storage, rest). A well-arranged stand captures attention and eases conversations.
Yes, with a demountable or modular structure: stored between events, adapted to the space and refreshed. An economical choice for regular exhibitors.
Exhibition stand design is the craft of turning a footprint at a show into a space that attracts from a distance, holds the visitor and stages your products: structure, raised fascia, clear message, circulation and lighting. At Decore Studio Events it starts from your brand and runs from the 3D concept to the in-house build.
A portable stand costs €500 to €3,000, a standardised kit €100 to €300/m², a modular structure €300 to €600/m² and a premium bespoke stand €600 to €1,500/m². The price depends on the materials, the finishes and the level of service, installation and logistics included.
A specialist stand builder like Decore Studio Events designs it: our team draws up the 3D scenography around your brand, then builds it in our in-house workshop and controls every finish. You keep a single point of contact from design through installation, dismantling and logistics, in France and worldwide.
Make it visible from a distance with a raised fascia and a single message, open up the space to invite people in, stage your products with directional lighting and create distinct reception and meeting zones. A restrained, carefully finished execution converts better than an overloaded stand.
Stop throwing away a kit after every show. Start investing in a stand that lasts.
Decore Studio Events designs, builds and installs your bespoke exhibition stand turnkey, in France and worldwide. Send us your show calendar and receive a 3D concept and a detailed quote within 48 hours.
Quote within 48h · No commitment · A single point of contact
Let's bring your next stand to life
Tell us about your show, your space and your goals. We come back to you with a first concept.