Designer eyewear stand

GiGi Barcelona

GiGi Barcelona
SectorBeauty & Fashion
Year2023
ClientGiGi Studios
VenueInternational optics trade show
The project

A graphic architecture of black wire mesh for GiGi Studios, the Barcelona designer eyewear house, at an international optics trade show.

The challenge

Give presence to fine, colourful frames in a hall packed with showcases, while staying true to the brand's Mediterranean, arty aesthetic.

Our answer

A black metal mesh cage set like a sculpture, crossed by light, with suspended displays, a central demonstration bar and the house handwritten typography as a signature.

The result

A gallery-like stand that put the collections front and centre and asserted the brand's personality next to the industry's big groups.

Gallery
Decore Studio Events

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