SHOT Show 2027: Dates, Location and Registration
- Apr 8
- 4 min read
Updated: 2 days ago
What is SHOT Show? 🔫
The SHOT Show (Shooting, Hunting, and Outdoor Trade Show) is the world’s largest and most comprehensive trade show for the shooting sports, hunting, and law enforcement industries. Organized annually by the National Shooting Sports Foundation (NSSF), it brings together manufacturers, distributors, retailers, importers, exporters, and media professionals from across the globe.
SHOT Show is exclusively open to industry professionals. It is not open to the general public. This makes every interaction on the show floor highly qualified and commercially relevant, a premium environment for launching products, meeting buyers, and expanding your distribution network.
From firearms and ammunition to optics, accessories, outdoor gear, and tactical equipment, SHOT Show covers the full spectrum of the shooting sports and outdoor industry.
Practical Information 📌
Dates, Hours, and Venue
Dates: Tuesday, January 19 to Friday, January 22, 2027
Venue: Venetian Expo + Caesars Forum, Las Vegas, Nevada, USA
Opening hours: From 8:30 AM daily
How to Get There
By plane: Harry Reid International Airport (LAS) is the closest airport, approximately 5 miles from the Strip
By taxi or rideshare: Uber, Lyft, or taxi drop-off directly at the Venetian Expo and Caesars Forum entrance
By shuttle: Official SHOT Show shuttles run between partner hotels and the venue throughout the event
From the Strip: The Venetian Expo is located on Las Vegas Boulevard, walkable from many partner hotels
Entry Fees & Booth Costs 💶
Ticket Prices for Visitors
SHOT Show is strictly reserved for accredited professionals (firearms manufacturers, distributors, licensed retailers, law enforcement personnel, government representatives, journalists, etc.). Registration is managed through the NSSF website.
Visitor badge: typically ranges from $50 to $200, depending on profile and registration timing
Early registration is strongly recommended. Registering early secures the best available rates and guarantees access before capacity limits are reached
The badge grants access to all exhibition halls, live demonstrations, innovation zones, and conference sessions
Cost to Exhibit
Exhibiting at SHOT Show requires securing booth space through the NSSF, plus investing in stand design and construction. Use the estimator below to get a personalized budget range for your custom exhibition stand.
Trade Show Program 🔬
SHOT Show 2027 offers a full four-day program designed for industry professionals:
Product launches and live demonstrations from the world’s leading firearms and outdoor brands
Industry Day at the Range (January 18, 2027): an exclusive outdoor shooting event the day before the show opens, where attendees can test live products in real conditions
Education sessions, seminars, and panels on industry trends, retail strategy, compliance, and market outlook
Networking events, cocktail receptions, and private meetings between exhibitors and buyers
An expansive exhibition floor spanning over 630,000 sq ft across the Venetian Expo and Caesars Forum
SHOT Show in Numbers 📊
Based on recent editions:
2,500+ exhibiting companies
60,000+ industry professionals attending
100+ countries represented
630,000+ sq ft of exhibit space
One of the top 10 largest trade shows in the United States
Why Exhibit at SHOT Show 2027? 🎯
Exhibiting at SHOT Show means:
Reaching 60,000+ qualified industry buyers, distributors, and decision-makers in a single week
Launching new products directly to the global firearms and outdoor market
Meeting key retail accounts, international importers, and law enforcement procurement officers face-to-face
Gaining visibility in the world’s most-watched trade show for the shooting sports industry
Positioning your brand at the forefront of innovation in firearms, optics, and outdoor sectors
Whether you are a firearms manufacturer, an accessories brand, an optics company, or an outdoor gear supplier, SHOT Show is the essential platform to grow your business, expand your distribution network, and showcase your products to a global audience of qualified buyers.
Ready to stand out at SHOT Show 2027? Decore Studio Events designs and builds custom exhibition stands tailored to your brand and your objectives. From concept to on-site installation, we handle every detail so you can focus on what matters most: your customers.
FAQ
Who can attend SHOT Show?
SHOT Show is exclusively reserved for verified industry professionals: firearms and outdoor manufacturers, distributors, licensed retailers, importers, exporters, law enforcement personnel, government representatives, and accredited media. The general public is not admitted.
When and where is SHOT Show 2027?
SHOT Show 2027 takes place from January 19 to 22, 2027, at the Venetian Expo and Caesars Forum in Las Vegas, Nevada, USA. Industry Day at the Range is held on January 18, the day before the show opens.
What is Industry Day at the Range?
Industry Day at the Range is an exclusive pre-show outdoor event held on January 18, 2027. Attendees can test and fire live products from exhibiting manufacturers at an outdoor shooting range, providing hands-on experience before the trade floor opens.
How much does it cost to exhibit at SHOT Show?
Booth space rental costs vary depending on size and location within the Venetian Expo and Caesars Forum. In addition to the NSSF booth fee, companies need to budget for stand design, fabrication, and installation. Use the estimator in the section above to get a personalized budget range for your custom stand.
Can Decore Studio Events build my stand at SHOT Show?
Yes. Decore Studio Events specializes in custom exhibition stands for international trade shows, including SHOT Show. We handle the full project from design to on-site installation. Contact us for a free quote.