Stands for Events & Conferences

An event or conference stand is a temporary space designed to:

• Showcase your organization in an institutional or professional setting

• Capture attention in a highly dynamic environment

• Highlight your brand image, services, or commitments

It can be used in a wide range of events: trade shows, congresses, seminars, forums, press conferences, or public events.

A trade show stand is a strategic communication tool. It allows you to:

• Strengthen your company’s brand awareness

• Generate qualified leads

• Showcase your new products or services

• Visually embody your brand identity

A well-designed stand can turn your participation into a true growth driver.

Although similar, these two types of stands serve different contexts:

• The trade show stand is often designed for B2B business meetings

• The event stand focuses more on communication, brand awareness, and experience (B2B or B2C)

The event stand stands out with its scenographic, immersive, and often more artistic approach.

The layout of a professional trade show stand relies on several key elements:

• Clarity of your message: a visible tagline, impactful visuals

• Good flow within the space, depending on your format (island stand, linear, corner, etc.)

• Showcasing your products (lighting, podiums, interactive screens)

• A dedicated space for discussions or relaxation (sofa, high table, coffee area)

A well-designed stand naturally attracts visitors and facilitates networking.

A good stand layout for an event or conference should include:

• A clear staging of your message and brand identity

• Striking visuals (original structure, large graphics, lighting elements)

• Comfortable and stylish professional stand furniture (seating, counters, multimedia supports)

• A smooth flow to encourage discovery

The goal is to create a memorable environment that aligns with the overall atmosphere of the event.

Animating a professional stand is essential to capture attention. Here are a few ideas:

• Live demonstrations

• Virtual reality or interactive games

• Goodies distribution or tastings

• Customized photo booth or selfie station

• Mini-conferences or workshops showcasing your expertise

A well-planned activity helps engage the audience and leave a lasting impression.

Yes, animating a professional stand is essential, especially in an event setting:

• Virtual reality, immersive videos, or simulators

• Interactive experiences, games, touch kiosks

• Speeches, mini-conferences, live demonstrations

• Goodies distribution or sensory experiences

Professional stand furniture should combine aesthetics, practicality, and comfort. Key elements to include:

• Reception counters or desks to welcome visitors

• Comfortable seating (stools, designer chairs)

• Display cases or product showcases

• Multimedia supports (touch tables, TV screens)

• Discreet storage to keep the stand organized

Several formats are possible:

• Foldable or modular stand (quick setup)

• Event corner or freestanding structure

• Custom stand with full scenography

The choice will depend on your available space, target audience, and desired level of visibility.

Ideally, the design of your professional trade show stand should begin 3 to 6 months before the event. This allows you to:

• Work calmly on the design and messaging

• Manage production timelines

• Coordinate layout, logistics, and potential activities

The earlier you start, the more flexibility and options you will have.

Professional stand builders generally take care of the assembly and dismantling of your space. This includes:

• Delivering the equipment to the event venue

• Setting up the stand according to the approved plans

• Dismantling once the trade show is over

This turnkey service frees you from any logistical constraints.

Yes, especially if you choose a modular or hybrid stand. These structures are designed to:

• Be easily dismantled

• Adapt to different surface sizes

• Be reconfigured according to the events

Reusing your stand allows you to maximize your investment across multiple trade shows.