Modular trade show booth

A trade show stand is a strategic communication tool. It allows you to:

• Strengthen your company’s brand awareness

• Generate qualified leads

• Showcase your new products or services

• Visually embody your brand identity

A well-designed stand can turn your participation into a true growth driver.

The traditional custom stand is designed for a single configuration. The modular stand, on the other hand, is designed from the start to be reused in multiple formats (e.g., 32, 90, or 144 m²), making it a more flexible and sustainable solution.

Yes, while maintaining your brand identity. Certain elements such as partitions, visuals, or lighting can be adjusted or repositioned to fit the new space while keeping a harmonious look.

The layout of a professional trade show stand relies on several key elements:

• Clarity of your message: a visible tagline, impactful visuals

• Good flow within the space, depending on your format (island stand, linear, corner, etc.)

• Showcasing your products (lighting, podiums, interactive screens)

• A dedicated space for discussions or relaxation (sofa, high table, coffee area)

A well-designed stand naturally attracts visitors and facilitates networking.

Absolutely. By reusing the same structure across multiple events, you reduce waste, limit material consumption, and lower your carbon footprint. It’s a responsible and sustainable solution.

Animating a professional stand is essential to capture attention. Here are a few ideas:

• Live demonstrations

• Virtual reality or interactive games

• Goodies distribution or tastings

• Customized photo booth or selfie station

• Mini-conferences or workshops showcasing your expertise

A well-planned activity helps engage the audience and leave a lasting impression.

Professional stand furniture should combine aesthetics, practicality, and comfort. Key elements to include:

• Reception counters or desks to welcome visitors

• Comfortable seating (stools, designer chairs)

• Display cases or product showcases

• Multimedia supports (touch tables, TV screens)

• Discreet storage to keep the stand organized

Both can be reused, but there is a difference:

• The modular stand (modulable) is custom-designed to adapt to several formats (e.g., 32, 90, 144 m²) by changing the layout.

• The modular system stand (modulaire) is based on standard elements assembled according to a fixed template, offering more rationalization but less customization.

Yes, that’s exactly its purpose. It is designed to be set up at different trade shows, regardless of surface area or technical constraints, while maintaining a consistent identity.

Yes. The elements are designed to be dismantled, packed, and stored compactly. We also offer storage and maintenance solutions if needed.

Ideally, the design of your professional trade show stand should begin 3 to 6 months before the event. This allows you to:

• Work calmly on the design and messaging

• Manage production timelines

• Coordinate layout, logistics, and potential activities

The earlier you start, the more flexibility and options you will have.

Professional stand builders generally take care of the assembly and dismantling of your space. This includes:

• Delivering the equipment to the event venue

• Setting up the stand according to the approved plans

• Dismantling once the trade show is over

This turnkey service frees you from any logistical constraints.

Yes, especially if you choose a modular or hybrid stand. These structures are designed to:

• Be easily dismantled

• Adapt to different surface sizes

• Be reconfigured according to the events

Reusing your stand allows you to maximize your investment across multiple trade shows.